The formula for selling a million-dollar work of art

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by Vox 755,755

Some dead sharks are worth $12 million. The biggest factor in the price of art often isn't quality, or effort – it's branding. But when a new artist steps into the art market, he or she has no reputation – no branding. That's where art dealers come in. They promote, educate, and help artists to gain fame and success. To learn more about the economics of the art market, you can get Don Thompson's "The $12 Million Stuff Shark" here: https://www.amazon.com/Million-Stuffed-Shark-Economics-Contemporary/dp/0230620590 Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o

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